Keeping down with the Joneses

The downward trend in upscale shopping is forcing high end shops to close or go elsewhere, forcing "For Rent" signs like this one on Madison Ave, NY
Amazing how quickly everything changes. One day we’re wanting Gucci and Vera Wang, and now Cheap is Chic. Need anymore proof we’re not in a typical flavored recession, read that article. Bargain divas rejoice, you are now the “in” crowd.
Even though I don’t believe it with be a permanent change to the world order, I’m glad to see more of a movement to this. For one, even if it doesn’t shrink the gap between rich and poor, it visually reduces it. When you’re six figure and up population starts looking for deals at Marshall’s and cutting their own grass, the little guy, like myself, doesn’t feel so little anymore. I might be broke, but hey, I look like him and he’s rich!
We’re seeing less disposable income, and percentage wise, less being disposed of. Of course, I found it interesting talking about buying a good $7,500 watch compared to a great $250,000 watch. I’ll debate you till your blue in the face, but $7,500 ain’t cheap. What do you need a $7,500 watch for anyways? Does it do your taxes for you?
I would pay to see some of these guys cut their own grass. Especially the ones who never have had to cut it. We’ll see how long that $60 is worth saving.
Don’t get me wrong, I’m glad to see some conservation coming across even to the rich divide. It puts less pressure on a lot of people. How? Too many people look up to those with means, allowing them to be their beacon of what’s cool, in, hip, hot, whatever you want to call it. It’s an unhealthy way to live, but for many, it’s their life. Not to mention it’s a shot in the gut when you’re barely scraping by, and some jerk is out there sipping his champagne, checking his quarter million dollar watch, planning what color he wants his next Ferrari to be.
Is this going to be a permanent change though to the well-off spending habits? Probably not. There may be a degree of concealment for a while, but for too many, when they have money, the temptation is too great: they have to spend it.
In the mean time, I’ll enjoy my time feeling like I’m not as bad off as I am (hey, at least I haven’t lost billions because of this), and enjoy bumping into some well-positioned contacts on my next trip to Marshall’s. Hey, we all need an opportunity.








